Hoppy's Bond

Topps was always looking for ways to move more product and get their merchandise in the hands of the public.  Very early on they had third party tie-ins with Magic Photos and Varsity, so a cross promotion for Hopalong Cassidy, covered here of late was a no-brainer.  If you lived in an area where Bond Bread was sold in 1950 (and it was an area that stretched from New Orleans to New England) you could get a Hoppy card and some gum with a loaf of bread.

There were two wrappers used in the promotion.  One was designed specifically for the tie-in:

While the other looked like a mashup of the two Topps types penny wrappers with a Bond Bread label:

The promotion from the Bond Bread perspective went well beyond Topps.  Check this out:

We'll take one last look at Topps and Hoppy next time out.  Happy Fourth of July kids!