A trio of Seventies Topps sell sheets today kids, as I'm feeling a little nostalgic for what I consider to be a decade very much unlike any other. The last good time, in many (but not all) ways!
Anyhoo, we've seen Topps "package" promotions before but I've only covered those involving card and sticker issues. Those were used to burn off products that weren't 't selling well or where Topps overestimated demand for ones that were. Here, given that Ring Pops and Big Mouth, both top sellers, are in the deal, it looks like Topps was trying to piggyback Smooth 'N' Juicy, which was their tepid answer to Bubble Yum's unrelenting assault, and Sugar Free Bazooka, which was not exactly a carbon copy of the original, plus some candy items.
Much cooler all around was this as for Cherry and Grape Bazooka, which were both tasty treats I enjoyed at the time, especially the latter...
...but what caught my eye was not the dual flavor box but rather the canister in the lower right corner. As you can see it clearly states Flavor Mates. Well, the last time we saw examples from that brand they were a sugarless bubble gum, so did Topps just have extra canisters displays lying around because nobody liked the gum?
And speaking of things nobody liked, it's Bubble Fudge!
The commodity code on this pins it to 1970 and the only reason it would have the code is so Topps could track income and expenses on an aggregate basis. The idea persisted for at least another year and then may have been curtailed as Topps reined in costs as they prepared for their March 1972 IPO. By the time they issued the Countermates (I never know if that should be one word or two, nor did Topps!) sell sheet that we kicked things off with today, I guess they started tracking things in a different way.
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